Whereas various NFC research studies predict an amazing commercial future of NFC services, which may result in around 860 million NFC handsets being shipped worldwide and €110BN in payment value globally by 2015, the key question to success really is how the commercial quotes are going to be achieved in terms of operational and commercial business models.
How to build the NFC Ecosystem
Throughout the last 5 years several cooperation initiatives have been established between banks, payment schemes, Mobile Operators and other Service Providers such as transport organisations or retailers, e.g. Ergosum in France or the recently filed NFC consortium initiative of the mobile operators in UK.
And still there is one major question: Who is going to have a leading role in the NFC industry play especially towards the customer interface?
Today it seems that the discussions tend to revolve more around technology owners and issuers of secure elements than having a real consumer focus. Finally, we may experience in the coming year major commercial rollouts supporting a collaboration model in terms of implementing a single NFC standard around major stakeholders in payment, transport, ticketing and mobile operations. This in order to share costs, risks as well as revenue versus a fragmented approach, which requires a massive market power and existing presence in order to succeed building their own ecosystem.
Given the complexity and multiple stakeholders needed to provide a compelling NFC service landscape, there seem to be almost no way around a collaboration format in order to provide a viable commercial offering to consumers.
Have a good Christmas!