Retail-Bank Customers “Crying Out” for Personalised Advice: Understanding Performance Against Customer Expectations (PACE)

Young banking customers are crying out for more personalised advice and financial services. That’s according to our most recent study, which surveyed 8,000 banked consumers in eight countries: the United States, the United Kingdom, India, Canada, Brazil, Germany, Australia and Thailand. The 2017 FIS Consumer Banking PACE Report—which measures bank performance against expectations in 18 service attributes—found that 27 percent of senior Millennial (26-to-36-year-olds) and 23 percent of Gen X bank customers find it difficult to determine what the best investments are for them personally.

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