As the seasonal hit song declares, it’s the most wonderful time of the year: The time when Forrester outlines its predictions for how the world will change in 2017. In the financial services space, we believe that leading firms will focus on improving customer journeys, while laggards will get distracted by bright and shiny technologies. A gap is emerging between the financial firms that are embracing digital business transformation and those that continue doing things the same old way. Forrester predicts that this gap will only grow wider, as leading firms will experiment with new ways to win, serve and retain customers.
Sourced through Scoop.it from: www.forbes.com