91% of consumers have no idea what Open Banking is – MicroMoney.iO 

What are the most important factors that influence consumers’ buying behavior? Sounds like an easy question but if it were there was only one approach, the topic would be done with. The number of variables that could influence consumers’ buying behavior is extensive: gender, age, time, city, country, social factors, purchasing power, family, role and status, lifestyle and the list goes on and on.

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