Jakob Schniewind, EY Innovalue, and Josef Mayerhofer, Empatic: For assessing the overall UX quality of a payment gateway we have devised eleven simple rules.
Digital leaders like Apple, Google and Spotify have shaped consumers’ expectations regarding user experience (UX). Big tech is using sizable teams of psychologists, designers, and engineers to deliver intelligible and even addictive digital experiences. It comes as no surprise that consumers apply these high standards to digital offerings of banks and payment providers as well.